My Thoughts on Radioplayer ‘Online-first’ Slots

Update: Radioplayer has withdrew the slots. Read the update after the main post.

I’ve worked on Radioplayer whilst at Cross Rhythms and even got recognised by the RP team for designing a player which is “a great example of what a small community radio station can do using very little resource“.

However I’m not too sure about the way that Radioplayer is ‘opening up’ their platform to non-Ofcom Licence holding radio stations.

Having met and spoken with Mike Hill, who is the Managing Director of Radioplayer in the UK, several times, I have voiced my opinion on letting Student Radio Association stations on to RP.

Understandably, RP only wants to have stations that have good quality broadcasts and also abide good journalism practices. That is why they initially said only Ofcom licence holders can stream on the platform.

I believe that if a student radio station is part of the SRA then they should have these qualities already. For example, at One Media Radio at Staffordshire University, many of the shows are part of students’ courses so they must be clean and suitable for that, so when they go to air on One Media Radio they are already a reasonable quality.

I suggested to Mike that he speaks to the SRA and sees if there is some arrangement they can come to to get student stations on at a reasonable price. (I’m ignoring all the student radio stations that already hold AM or Community licences for the purpose of this discussion.)

Now RP wants to offer 30 slots on their platform for ‘online-first’ stations.

Looking at this as the Technical Manager of One Media Group (at Staffordshire University), my main concern isn’t the quality of our broadcasting on One Media Radio, but the cost and what appears to be a ‘bidding’ process.

Looking at the guidelines for stations wishing to apply (which can be found here), the following stood out to me:

Lot A – Non-profit community, student and internet radio stations
In addition to the above, your application should cover:

  • How you currently resource (or intend to resource) your station in terms of funding, streaming, and technology provision.
  • Whether you have had any previous broadcast experience eg. run an RSL (restricted service licence). This will help reinforce your case for Ofcom-level compliance.
  • Your proposed annual fee – Radioplayer is not a free product unfortunately, due to the extensive  investment which the BBC and others have put into the service. As a not-for-profit, all fees go straight  back into the product. The minimum guide bid for this category is £200 a year.

As a student radio station, which relies upon the good nature of the Students’ Union which funds us, we watch what we spend our money on very carefully. By putting a bid in at £200 that may hinder our chances as other non-profit, student and internet stations might be able to put more money into the project.

I am not for one moment saying that Radioplayer will just go with those with the most money, as they may not be able to say they’ve been part of an RSL or have a good history of online broadcasting. However it may be the deciding factor if two applicants are very close and one has a higher bid.

As I say, these are just concerns and it’d be good to know what others think of my points above.

By the way, I will be pushing for One Media Radio to apply for one of these slots!

The Radioplayer License Fees in Jan 2011

UPDATE:

A contact at a student station currently on Radioplayer has told me they paid £90 (plus VAT) to join the platform. They went on to say ” if it was double that we’d have to think twice.”

In the Radioplayer Ratecard, which is sent to stations applying, it says:

Year 1 license fees include a setup charge, to take into account the upfront costs of establishing stations on Radioplayer and setting up the central systems.

My contact also commented that they would expect the fees to go down for the next contract, however they have been told to expect it to go up.

Update – 21st November:

Earlier today, RadioToday.co.uk announced that Radioplayer has now had to ‘cancel’ the Online-first slots.

 The not-for-profit organisation initially offered 30 slots in June and invited any radio station which doesn’t meet the usual application criteria to submit their stream.

A spokesperson told RadioToday.co.uk: “Radioplayer is a small, not-for-profit organisation and unfortunately, whilst there were some submissions of high quality, overall, we received neither the scale nor innovation of entries to merit the additional management resources needed to support the project.”

Source: Radioplayer cancels non-Ofcom offerings

I predict that the costs were way too much for online first radio stations. And I’m not exactly sure what they were expecting in the way of applications.

Either way, this means that Radioplayer is very much for those that have an Ofcom licence and the money to put towards such an endeavour as RP.

2 Replies to “My Thoughts on Radioplayer ‘Online-first’ Slots”

  1. Very quick reply.. good and concise blog.

    However I would say that not all student stations are Ofcom compliant, I have certainly seen examples of non compliance with online only ones, and also ones that operate RSL’s, not just Ofcom compliance, but also how competitions are run, advertising, PPL and PRS. There was also a case about 3 years ago of one student station (Glasgow I think) discussing drinking games / excessive drinking on air (A clear breach)..

    I do however agree that the pricing seems weird to be higher then CR, Ofcom Student Stations, but I wonder if its that high to maybe put off random applications from smaller streaming stations.

    FYI We (scout radio) is considering putting in an application for post Jamboree so watch this space lol

    1. I totally agree that not all SRA stations are Ofcom compliant! I know of one near me that allows swearing in the middle of the day and that wouldn’t help their application.

      But surely the smaller, random applications could be dismissed easily as you’d be able to tell they don’t have a concise plan and how Radioplayer would benefit from having them on the player.

      I look forward to seeing SR on there!

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