Working on Radioplayer with Ford SYNC AppLink

Radioplayer Ford EcoSportLast month I traveled to the HQ of Ford Europe to work with Radioplayer and Create Soho on a video shoot of a product we’ve been working on at All In Media.

At work I’ve been shouting into a black box that sits on my desk, and resembles something like the dashboard in a Ford car (like the one in the photo).

Together with Iain, our developer in Leeds, we’ve been working on getting the Android Radioplayer app working with the Ford SYNC system, so that drivers can control it without looking at their mobile phones.

The app allows drivers to use voice commands like ‘Favourites’ and ‘Recommended’, which will scan through trending and recommend stations and help users discover new stations around them. The commands on the steering wheel and central column emulate a ‘normal’ radio experience, which should feel familiar to most people.

It’s been really exciting working on this project, as it’s something a bit different and I don’t think AIM has done something like this before. It’s also had some trying times; like when the test unit doesn’t like the sound of my voice or simply wants to do something else other than what I want it to!

Today at the Go Digital Conference, Michael Hill (UK Radioplayer Managing Director) demonstrated the app with the video below. During the shoot I assisted with the technical setup of the phone and the connecting it to the Ford SYNC system in the new Ford EcoSport.

You can find out more about Radioplayer at their website, www.radioplayer.co.uk

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