The Shirt: The Offline Chat From Your Online Content

Yesterday, I posted this on my Facebook page.

This piqued my curiosity this morning; is this a blue shirt with white stripes, or a white shirt with blue stripes?

It’s a strange thing that occurred to me whilst I was brushing my teeth.

Throughout the day, it clocked up a few comments, with some getting. likes themselves. Ben even compares it to ‘The Dress‘.

So it got a few comments. Not the best reaction I’ve had to a post.

But what was more interesting for me was the amount of comments I got at church after posting this online.

About 10 people mentioned it in conversations, all having their own opinion. It really was The Dress of the day amongst my friends.

This got me thinking about the online content that radio stations and other media post online.

It’s obviously really hard to measure offline chatter of your online content, but it is likely some good posts are also good water cooler topics.

I do it with things I’ve heard on the radio, especially with The Christian O’Connell Breakfast Show‘s daily podcast. They’ve had some great topic starters and I’ve discussed them with friends.

I think if viewers are going to engage with your social media content, they will, but I suspect many more people will also discuss it offline. Whether they contribute the content to your brand or not, is another matter!

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Why Google+ Isn’t Winning Me Over

I read an article by The New Web about how their users are saying they would leave Facebook to use Google+ instead. You can read it here: stke.info/lfzsq

I have a Google+ account but I won’t be dropping Facebook or Twitter to use it. Here’s why:

1. Yet ANOTHER social networking site I need to convince people to join

For me that’s the biggest problem. I have problems trying to convince my friends to use Twitter. Plus will my Mum really want to use Google+? I don’t think it’s as friendly enough for my mum to get along with it. I got in just so I could see what was going on but I don’t think many of my actual, IRL friends will want to use this.

2. What information so I post in which circle?!

So I’ve got friends in my circles, but now I’ve got to decide which circle I post to! I like Twitter and Facebook because I can share the same information with everyone. If I didn’t want certain people to see it, I simply don’t post it. If you don’t want people to know about it, simply don’t post it!

3. What do I focus on posting?

I’ve got my friends on there and put them in circles and decided what I’m going to post, but what stops me from getting distracted? I like Twitter because those 140 characters keep me to the point and make sure I can’t waffle (unlike this post!). I just think that if I’m going to post on Google+ it’s going to be complete rubbish and irrelevant.

4. Will Google+ become a platform for companies?

I don’t think so. A company will then need your Google email address and permission for you to be added to a circle, whereas on Twitter & Facebook users don’t have to give any permissions! I might be wrong here but I don’t think it’s a good platform for this kind of interaction.

So if you hadn’t guessed, I’m not massively into Google+. I just don’t think that the ‘regular, non geeky’ internet users will migrate.

The ONE feature that I might use on Google+ is the Hangouts. I like that you can have up to 10 people with webcam and voices! This is something which Skype currently charges for! (Even then you can only have up to four.)

For now, I will be sticking to Facebook (which I’m using less and less) and Twitter.

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